Saturday is breakfast day
Lurpak has long celebrated home cooking; the triumphs and the failures. But one meal – the best meal of the day – hadn’t made it onto their menu. We changed that with eggs, from source to your front door – feathers and all – because your Saturday breakfast deserves the best.
Digital, press, packaging
Rent-a-hen enabled the public to order fresh organic eggs online, to be delivered (feathers and all) in time for their Saturday breakfast.
Rent-a-hen press ads raised awareness of the initiative and got the public thinking about ways to cook and eat eggs for breakfast.
Lurpak branded egg boxes, complete with cooking suggestions. What will you make with yours?