Home Street Home

A homelessness awareness campaign proposal for Carnaby Street. A tough topic - even more so at Christmas when people want to indulge - the lightshow was designed to set the scene with a warm, cosy appearance, whilst on-the-ground messaging told the real story. (That for over 24,000 people in the UK the street is their home). This approach aimed to humanise the homeless, change perceptions and drive donations.

Experiential installation